Retail’s data dilemma: why success starts with accuracy
October 8, 2025
In today’s retail world, data has become the ultimate competitive advantage. Every strategy; from omnichannel fulfilment and AI powered merchandising to dynamic pricing and personalised marketing, relies on accurate, trustworthy, and timely information about stock, customers, and market conditions. Without it, even the most advanced technology investments fall short.
The consequences of poor data are felt every day. Customers order online only to find an item isn’t actually available. Stores carry excess stock that eventually gets marked down, eroding margins. Delivery promises are broken, and loyalty is lost to competitors who can offer a more seamless, consistent experience. According to IHL Group, stock mismanagement cost businesses an extraordinary $1.77 trillion (1) last year which shows that unreliable data is not just an operational issue, but a direct threat to profitability.
This is where Dexory comes in. By combining autonomous data capture with digital twin technology, Dexory ensures retailers can finally trust their information. Our robots scan tens of thousands of locations per hour, building a live, digital replica of your retail network. This gives you instant visibility into what stock you have, where it is, and how it is moving across warehouses, distribution centres, and stores. Because Dexory integrates directly with your systems, this insight becomes the single source of truth for your entire operation.
The impact is transformational. With accurate data, retailers can deliver true omnichannel fulfilment, giving customers confidence that the item they want is available and ready to ship. AI powered merchandising becomes possible, as real-time insights feed predictive tools that adjust pricing, replenishment, and product recommendations on the fly. During peak seasons, when demand is unpredictable and every decision matters, Dexory provides the agility to adapt quickly, optimise space, and meet customer expectations without compromise.
Ultimately, success in retail comes down to trust: trust that your data is accurate, trust that your systems are aligned, and trust that you can respond to customers in real time. Dexory gives retailers that foundation. By providing reliable, actionable data at scale, Dexory enables the kind of intelligent operations that don’t just keep pace with a rapidly changing industry, but shape its future.
In retail, the winners will be those who know exactly what they have, where it is, and how to use it. With Dexory, that future is already here.
To see how Dexory can transform your retail operations with real-time inventory visibility, digital twins, and AI-powered insights, request a demo today. Discover how your store, warehouse, and fulfilment network can work together seamlessly, reduce errors, and deliver the experiences your customers expect.
Unlock smarter retail operations today -> book a demo with Dexory.